How Much Does Bilibili Pay Per 1,000 Views? The Reported $0.70 Rate Explained

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Why Is Bilibili's Payout Suddenly Trending? A Quick Timeline

The $0.70 figure didn't appear in isolation. It surfaced during a specific, fast-moving news cycle about Bilibili's push outside China, so understanding the sequence matters more than the number itself.

That last point is the crux of this article: the $0.70 number and the "not finalized" caveat come from the same news cycle, days apart. Both are accurate to report. Only one of them is a confirmed policy.

Where Did the $0.70 Per 1,000 Views Claim Come From?

The figure traces back to reporting that cited RT as a source, describing a payout of roughly $0.70 per 1,000 views tied to Bilibili's creator-monetization application process. Coverage repeating the figure also listed an entry requirement of 100 subscribers and 2,000 valid public views, plus originality and copyright checks before approval.

The key distinction is simple: a reported figure tied to a program still being built is not the same thing as a confirmed, standing payout policy.

Is $0.70 an Official Bilibili Payment Rate?

A report published on August 25, 2026 addressed this directly, describing Bilibili's pitch to overseas creators as promising revenue-sharing, virtual gifting, and a creator marketplace, while stating plainly:

That framing matches what we'd expect from a platform mid-launch: the app is live, the audience-growth pitch is live, but the specific payment mechanics for international creators were, as of this writing, still being finalized. The safest description of the $0.70 figure is therefore: a reported number associated with an in-progress program, not a published Bilibili rate card.

The Detail Almost Every Other Article Is Missing: Bilibili Already Has a Different, Capped Program

Here's what most coverage of the $0.70 claim leaves out entirely. Bilibili has run a domestic Creator Incentive Program (创作激励计划) since January 2018, and it works nothing like a flat per-view rate — and it has an explicit monthly ceiling.

Bilibili introduced that cap specifically to redistribute incentive money toward smaller creators as the company pushed toward profitability, a change that drew visible pushback from higher-volume creators at the time. The practical effect: even under this program's own reported per-1,000-play rate, a creator cannot out-earn the monthly cap through views alone, no matter how viral a single video gets.

This is why we'd caution against running "1 million views × $0.70 = $700" as a settled fact for any Bilibili creator today: it may describe a program that doesn't fully exist yet, and it doesn't describe the program Bilibili has actually been running since 2018.

What Would $0.70 Per 1,000 Views Mean, Hypothetically?

Important: These are arithmetic illustrations of a reported rate, not confirmed payouts. And as the section above shows, if you're monetizing through Bilibili's existing domestic program instead of the new international one, a monthly cap — not your view count — is likely to be the actual limiting factor.

How Do Bilibili Creators Actually Make Money?

Bilibili is a multi-stream creator economy, not a single "views × rate" platform. In 2025 alone, Bilibili paid out more than RMB 8 billion (roughly $1.1 billion USD) to creators across all of its monetization products, spread across nearly 3 million creators who earned income on the platform that year.

The takeaway: even if the reported $0.70 international rate is eventually confirmed and finalized, it would likely represent one income stream among several — not a creator's total Bilibili earnings.

Bilibili Monetization Requirements in 2026

This is another area where mixing up programs causes confusion, so treat the two tracks separately.

For the newly reported international/global monetization track, current coverage commonly cites a threshold of 100 subscribers and 2,000 valid public views, alongside originality and copyright screening. Because this program launched alongside the August 2026 app relaunch and was described as not yet finalized, treat these numbers as the reported entry bar for an evolving rollout — not a permanent, confirmed rule.

• Confirm which specific program — domestic incentive or new global track — actually applies to your account.
• Check current country and account eligibility directly on Bilibili's creator center before relying on any third-party figure.
• Expect originality and copyright review regardless of which program you're applying under.
• Revisit this page periodically — Bilibili has revised its incentive rules on close to an annual basis since 2018.

Can International Creators Make Money on Bilibili?

Not yet in full, but the groundwork is real. Bilibili relaunched its international Android app on August 19, 2026, removed the passport/ID-verification requirement that previously limited overseas sign-ups, and is actively hiring community staff across six global cities to support the rollout. An English-language site was reported to be in progress at the time of writing, and iOS availability had not yet launched.

Bilibili's creator-facing pitch materials describe the international audience it's chasing as "Gen Z-coded, affluent, and well-educated," and promise revenue-sharing, virtual gifting, and a creator marketplace. But per the same reporting, those specific monetization mechanics were not finalized or publicly detailed as of August 25, 2026 — meaning international creators currently have platform access ahead of confirmed payment terms, not the reverse.

Separately, Bilibili has run more limited, longer-standing programs in Southeast Asian markets including Malaysia, Vietnam, Thailand, the Philippines, and Singapore, which is a different track from the fresh global relaunch discussed above.

Why Bilibili Earnings May Differ Between Creators

Bilibili vs YouTube: Which Pays More?

The honest answer is: it depends, and the comparison itself is currently lopsided. YouTube has a mature, globally documented RPM system creators can check in their own Analytics. Bilibili's domestic program has published, if complex, rules — but its brand-new international payout structure is, by its own reporting, still being finalized.

For YouTube specifically, always compare your actual or estimated RPM rather than treating CPM as take-home income. See our Average YouTube RPM guide, YouTube RPM vs CPM guide, and YouTube Earnings Formula guide.

What We Know vs What Is Still Unclear

Sources & Research Notes